New! We have upgraded these strips from the old HL1606 chipset to the latest and greatest, the LPD8806 - a chip that has hi-speed full-color PWM built in! The old HL1606-based strips did not have PWM built in (they could only display 9 colors by default) the new ones can display 2 MILLION colors per pixel

These LED strips are fun and glowy. There are 48 RGB LEDs per meter, and you can control each LED individually! Yes, that's right, this is the digitally-addressable type of LED strip. You can set the color of each LED's red, green and blue component with 7-bit PWM precision (so 21-bit color per pixel). The LEDs are controlled by shift-registers that are chained up down the strip so you can shorten or lengthen the strip. Only 2 digital output pins are required to send data down. The PWM is built into each chip so once you set the color you can stop talking to the strip and it will continue to PWM all the LEDs for you